During the Night of Science event in Hamburg, we (me, Lea Kampermann and Lukas Neugebauer) introduced the eye-tracking technique to our guests, and illustrated it with the classical change blindness experiment.
We explained the basics of the eye-tracking and illustrated it with a classical experiment in visual neurosciences, namely the phenomenon of change blindness. We received about 60 people, and recorded eye-movements from 10 volunteers. Below I prepared an animated GIF that shows both the images shown to volunteers and the location that are most fixated by one volunteers. Overall our efforts were rewarded as being the highest rated demo during the night in our department.
For more information on change blindness, there is probably no better source than Kevan O'Regan's webpage whose name is closely associated with this phenomenon. For preparing the demo, we actually used many of the images that were used in the original publication. Furthermore, his webpage provides also a rich and original source of information on vision and perception.
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